Originally from Europe, Equancy is a management consultancy firm focused in Customer Centric Strategy. We help leading Fortune 500 companies succeed in a complex and rapidly evolving marketplace.
We provide intelligence, knowledge, insight and support to help our clients optimize their marketing investments in the most appropriate, most effective, measurable business solutions that achieve their business goals.
Our company is developing rapidly, with more than 50% annual growth in recent years and a team of more than 80 consultants from different cultural and educational background.
Equancy has set an ambitious international expansion strategy and is investing heavily in its development in key markets like China and New York.
Equancy China’s mission is to help our clients to optimize their investments in Customer Strategy in order to maximize the customer value and increase profitability.
Our clients are international leaders in their industries, such as Nissan, Total, Axa, Lafarge, Club Med and Richemont Group.
If youjoin Equancy, you can make great ideas happen for some of the world's most dynamic companies. More information at www.equancy.com
Responsibilities:
As a CRM Senior Consultant, your focus will be on translating and conveying client business needs into tangible business solution architecture; designing and managing solutions (strategy, process, technology, human performance) that reflect underlying client’s strategic business needs and industry best practices; leading effective multi-disciplinary teams to plan and deliver the business outcomes.
Key responsibilities may include, but are not limited to:
- Managing customer data integration process
- Conducting customer centric datamining, customer segmentation projects
- Defining and preceding customer predictive modeling to help clients understand which customers to target for best marketing campaign results
- Analyzing customer behavior, value and needs to define customer portraits
- Designing distinctive customer acquisition and loyalty program for target segments
- Identifying and applying various Marketing-related technology solutions to help address clients needs
- Defining RFP for success CRM project based on clients needs
- Managing programs and activities to ensure scope, resource mix and schedules are realistic and minimize project risk
- Writing briefs, presentations and supporting materials based on client input
- Proactively identify new business opportunities within potential and existing client base
- Stay abreast of relevant CRM & marketing trends
Qualifications:
Basic Qualifications:
- 5+ years in defining and executing Customer Strategies in the Marketing Operations/Planning and Management area
- 2+ years team leading experience in a consulting environment
- Excellent written, verbal and presentation skills
- Creative problem solver
- Self-starter and "Can-do" attitude
- Bachelors Degree or + required; focus on Marketing or Statistic
- Fluent in English both written and oral
Professional Qualifications:
- Strong knowledge in key principals of CRM strategies with proven experience
- Solid statistical skills with good knowledge of CRM tools, such as SPSS
- Proven ability to work creatively and analytically in a problem-solving environment
- Proven ability to build, manage and foster a team-oriented environment
- Knowledge of leading CRM tools
- Desire to work with leading, cutting-edge technologies and business models
- Proven ability to present a persuasive arguments and presentation skill
- Top-tier communication (written and oral) and interpersonal skills
- Proven leadership and management skills
- Ability to forge trusted relationships with clients
- Ability to be successful navigating through ambiguous client and agency environments to drive outcomes
