This company is a leading retailer in China offering the finest brands in cosmetics. Due to its aggressive business growth and expansion plans, it is currently seeking a seasoned e-Marketing Manager.
Job Responsibilities:
• Website:
o responsible for website optimisation and campaign design to meet customer needs and requirements
o set strategic E-MKT plan to support customers and sales growth strategy
o responsible for e-commerce marketing calendar and business initiatives to increase qualified traffic to meet with sales forecast target
• E-CRM management:
o focus on recruiting new customers
o understand target online consumer needs
o design tailor-made interactive programs to help drive sales
o maintain an active and clear member database
• Online media:
o manage digital agencies to achieve best online media effectiveness and efficiency
o work with media partners to explore and develop partnership opportunities
o build good relationship with media to help boost the brand’s ePR
• Analysis and reporting:
o analyse web traffic, sales and conversion rate from all sources in order to allocate marketing budget and resources in a more cost effective and efficient way
o generate performance report from partner agencies on on-going campaigns (such as email and search engines campaigns), which are further used to develop better strategies for achieving business goals
Key Requirements:
• a bachelor’s degree or higher
• two to three years’ management experience in Internet Marketing
• solid technical background in internet media and web services, along with solid insights of the internet market competitive landscape
• ability to translate internet knowledge into requirements and executable plans which are customer-focused
• self-motivated, result-oriented and strong leadership skills
• fluency in English, as well as excellent communication and interpersonal skills
If you would like to apply for this role or find out more, please apply online or contact Virginia Zhou at Robert Walters or email: sha.consumersales@robertwalters.com.cn quoting the Job Reference SM00/VZH/2093890.
Please quote NewChinaCareer as the source of your application.
